http://www.androidapps.com/tech/articles/11226-amazon-to-launch-in-app-purchases-for-appstore-soon
Amazon to launch in-app purchases for Appstore ‘soon’
Amazon is preparing the latest salvo in its fight to create an alternative app store to Google’s Android Market, but it’s not quite clear when the online retail giant intends to fire it.
That salvo is in-app purchases, a feature that, by all rights, would be a big addition to the features it offers in the Amazon Appstore. In-app purchases have been available to many developers through an invitation-only beta program for some time, as PocketGamerreports, but the feature hasn’t been opened up to all developers. However, the report cites unnamed sources who suggest that Amazon could be about to change that, perhaps as early as this month.
Though it’s only available in the U.S. and has seen some controversy over pricing and revenue paid to developers, the Amazon Appstore has picked up a fair amount of popularity and makes for a fairly strong alternative to Google’s market. But one thing that Google offers and Amazon doesn’t is in-app purchasing, and for many developers – especially game makers – that can make a huge difference.
In-app purchases, or micro transactions as they’re often called, can be extremely important to making money in the mobile game market. Downloads themselves don’t always drag in a ton of revenue for a developer, but many players will commit to spending money to buying in-game power-ups and other boosters. A good example, though it’s on iOS, is Epic Games’ popular Infinity Blade, which had a serious revenue uptick after it added in-app purchases to its already well-selling game. And that’s to say nothing of the entire genre of games known as “freemium,” which are free to download but often include (or require) in-app purchasing.
Without in-app purchases, developers may well be leaving money on the table. And then there’s the fact that Amazon’s seeing some serious success in the Android sphere. Its newly released Kindle Fire tablet took the No. 2 spot in tablet sales behind the iPad in the final quarter of 2011, and all those tablets have the Amazon Appstore on the home screen as their download portal. That’s quite a bit of money Amazon and developers could be making.
Amazon is likely to be working to bring itself in line with other app stores as soon as possible, but in the meantime, developers interested in finding their way into the IAP beta for the Amazon Appstore can inquirehere.
http://www.androidapps.com/tech/articles/11226-amazon-to-launch-in-app-purchases-for-appstore-soon
Amazon to launch in-app purchases for Appstore ‘soon’
Amazon is preparing the latest salvo in its fight to create an alternative app store to Google’s Android Market, but it’s not quite clear when the online retail giant intends to fire it.
That salvo is in-app purchases, a feature that, by all rights, would be a big addition to the features it offers in the Amazon Appstore. In-app purchases have been available to many developers through an invitation-only beta program for some time, as PocketGamerreports, but the feature hasn’t been opened up to all developers. However, the report cites unnamed sources who suggest that Amazon could be about to change that, perhaps as early as this month.
Though it’s only available in the U.S. and has seen some controversy over pricing and revenue paid to developers, the Amazon Appstore has picked up a fair amount of popularity and makes for a fairly strong alternative to Google’s market. But one thing that Google offers and Amazon doesn’t is in-app purchasing, and for many developers – especially game makers – that can make a huge difference.
In-app purchases, or micro transactions as they’re often called, can be extremely important to making money in the mobile game market. Downloads themselves don’t always drag in a ton of revenue for a developer, but many players will commit to spending money to buying in-game power-ups and other boosters. A good example, though it’s on iOS, is Epic Games’ popular Infinity Blade, which had a serious revenue uptick after it added in-app purchases to its already well-selling game. And that’s to say nothing of the entire genre of games known as “freemium,” which are free to download but often include (or require) in-app purchasing.
Without in-app purchases, developers may well be leaving money on the table. And then there’s the fact that Amazon’s seeing some serious success in the Android sphere. Its newly released Kindle Fire tablet took the No. 2 spot in tablet sales behind the iPad in the final quarter of 2011, and all those tablets have the Amazon Appstore on the home screen as their download portal. That’s quite a bit of money Amazon and developers could be making.
Amazon is likely to be working to bring itself in line with other app stores as soon as possible, but in the meantime, developers interested in finding their way into the IAP beta for the Amazon Appstore can inquirehere.
在程式內購買 大行其道成軟體業新金雞
作者： 記者吳筱雯╱台北報導 | 中時電子報 – 2012年2月3日 上午5:30
工商時報【記者吳筱雯╱台北報導】
免費應用軟體商生財有道，市場調查機構IHS iSuppli表示，智慧型手機用戶偏愛下載免費軟體，也讓免費下載安裝後，再透過In-App Purchase（在程式內購買），成為應用程式業者最好的生財之道，估計全球In-App Purchase在2015年營收規模將達56億美元，不僅遠超過付費軟體，更較2011年巨幅成長56倍。
許多在蘋果App Store先闖出名號、影響力才擴及Android與微軟WP7的應用程式，如憤怒鳥、Whatsapp等，在蘋果App Store上都是付費軟體，不過，市場調查機構IHS iSuppli表示，免費軟體數量不斷上升，去年全球智慧型手機用戶下載的應用程式中，有96％都是免費軟體。
雖然免費軟體乍看之下似乎沒有營收來源，但IHS iSuppli表示，今年免費軟體與付費軟體在全球應用程式營收規模將首度平分秋色，而且應用程式開發商最好的賺錢之道，不是推出付費軟體，而免費提供應用程式下載後，再透過In-App Purchase（在程式內購買）來賺錢。
免費軟體創造營收與獲利的關鍵，就是In-App Purchase。In-App Purchase最常出現在遊戲中，當遊戲應用程式無法破關時，用戶可透過In-App Purchase向遊戲開發商購買破關密技、寶物，或購買虛擬貨幣來增加遊戲戰力等。
IHS iSuppli表示，免費下載的遊戲應用程式證實In-App Purchase的商業模式的確可行，將使In-App Purchase進一步擴展至其他種類應用程式，而全球各地智慧型手機用戶不約而同地偏好免費應用程式，也會推升In-App Purchase商業模式越來越受歡迎。
也因此IHS iSuppli表示，2011年全球免費應用程式的In-App Purchase市場規模只有9.7億美元，在全球應用程式營收規模佔有率為39％，但估計在2015年，全球免費應用程式的In-App Purchase營收規模將達56億美元、佔有率衝上64％。
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